Catalog Search Results
Author
Publisher
Wiley
Pub. Date
[2021]
Language
English
Description
"Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience (Master Presentations, One-Pagers, Emails, and Virtual Meetings) We've all been there: We work tirelessly on a crucial presentation, email or update. We've got just ONE shot to be credible, authentic and influence business decisions. But we're busy! So we leverage content within our reach--facts, data, charts, slides--hoping that an avalanche of information...
Author
Publisher
Columbia University Press
Pub. Date
[2024]
Language
English
Description
"In today's competitive marketplace, a brand must possess both a Big Story and individual stories that people connect to emotionally and viscerally. A brand, whether it's a company, a commercial product or service, a nonprofit, or an individual, can onlybreak through when people believe and respect their story. The big story as well as each individual story must hit a nerve and be authentic. Brands must be socially responsible-it is not enough to...
Didn't find it?
Didn't find it in the Minuteman Library Network? Request it from other Massachusetts library systems.
Can't find what you are looking for? Recommend it to your local library as a future purchase. Suggest a Purchase