Catalog Search Results
1) Questionnaire design: how to plan, structure and write survey material for effective market research
Author
Series
Publisher
Kogan Page
Pub. Date
2008
Language
English
Author
Series
Publisher
Kogan Page
Pub. Date
2013.
Language
English
Description
" Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new...
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