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Shortcut: how analogies reveal connections, spark innovation, and sell our greatest ideas
Shortcut: how analogies reveal connections, spark innovation, and sell our greatest ideas
Author
Pollack, John
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Language
English
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Contributors
Pollack, John
Author
Pratt, Sean
Reader
ISBN
9781592408498
9781469091983
UPC
Subjects
Subjects
Analogy
Business communication
Business English
Creative thinking
English language
English language -- Business English
Self Help
Sociolinguistics
Table of Contents
From the Book
Introduction: Boarding the ship of state
chapter 1: Apples to oranges: how our analogical instinct fuels thought
chapter 2: Three strikes and you're out: how analogies shape outcomes
chapter 3: The Model T-bone: how analogies spark innovation
chapter 4 : Morning in America: how analogies persuade
chapter 5: Seeing the big picture: how we can choose better analogies.
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